Quite why the lovely folk at AutoRestore (one of our longest-standing clients) haven’t achieved world domination by now has been something of a mystery, given their truly exceptional service and reputation (and our pithy, rhyming endline). Back in the dying days of 2016, they asked us to find out why.
Some expertly managed research groups (thanks, Carole) revealed that the name AutoRestore was not sufficiently descriptive and, equally importantly, that the brand’s links with Autoglass were being underplayed. Which is why, as of July 1st, we are happy to introduce Autoglass BodyRepair – the same outstanding company as before in everything but name (and brand identity).
Managing to observe the fairly strict Autoglass brand rules while still managing to create a smart, complementary brand identity wasn’t easy but we’re confident we’ve pulled it off. It might be the end of the road for our rhyming endline but it’s the beginning of an exciting journey for this genuinely exceptional company.