Work

Borrow a Boat

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WORDS

VISUALS

WORDS

VISUALS

This start-up is going from strength to strength, but rapid expansion can be fraught with risk. We were asked to help handle the launch of the BaB sub-brands – strategically and creatively – and then happy to be given the task of handling their joint campaign with British Marine. It was a tough brief, with two clients and a single proposition, but we managed to find a strategy and strapline that worked for both.

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