Work

The world of cryptocurrencies and digital assets largely comprises young, tech-savvy companies keen to capitalise on a new – and potentially huge – revenue stream. However, any new sector is fraught with risk, which is a problem when your clients are some of the world’s most heavily regulated and risk-averse.

Koine recognise this, and are building a business on impeccably regulated and governed foundations. By adhering to the highest standards of compliance and governance, they are well placed to be the pre-eminent platform for the trading of digital assets, both by institutions and private clients.

In December 2017, Breakfast were asked to create a brand and website that matched this ambition. This was a textbook example of our ‘pre-branding’ process, that enables start-ups who might have many demands on their limited capital to get established.

Subsequently, as Koine has grown rapidly, we have evolved the brand, developing an elegant identity that feels premium and reassuring while also reflecting the company’s digital agility.