Portsmouth Historic Dockyard
ADVENTURES OF THE LAND AND SEA
Portsmouth Historic Dockyard and its naval museum is home to some of the most famous ships in British Navy history and provides a genuinely exceptional family day out. Despite this, it has been struggling to communicate its appeal.
Our challenge was to present the venue?s portfolio of attractions in a more dynamic, modern way to attract a younger audience. In the short term, we launched some Manga-style illustrations across consumer communications and on-site branding, which led to record-breaking ticket sales and attendance in 2017, significantly outperforming targets.
Since then, we?ve been fully engaged in tackling some of the more difficult strategic challenges that our client faces, across all four of their locations. 2019 sees the start of a new three-year plan and we?re excited about what lies in store for this world-class attraction.