Tequila with attitude
Rooster Rojo is a new, premium tequila brand launching in the US and selected European markets. Our task was to find a powerful creative idea that could transcend language barriers and work in all territories.
This simple campaign met the client?s demand for edgy, fresh advertising that avoids many of the traditional tequila clich?s. The full brand launch has slipped back but the campaign idea remains ready to roll.