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As the World Cup recedes into memory, taking with it the brief outbreak of optimism and happiness that accompanied it, I have found myself in a midsummer reverie, slumped in front of the TV watching T20 cricket and Bob Mortimer fishing with Paul Whitehouse.

Then, occasionally, one of these execrable TV commercials plays, and I remember that life isn’t quite as simple and enjoyable as I thought.

Exhibit A:

Exhibit B:

The Strongbow ad is an example of a client accidentally vomiting their brief on to the table in front of the agency, then watching in horror as the account team picks out pieces of ‘millennials’, ‘ethnically diverse’, ‘fucking awful soundtrack’, ‘every festival cliche you’ve ever seen? and rearranges them into a form designed to humiliate everyone involved in the project.

The Toyota ad is worse.

Enjoy.